Articles
Номер журнала:
№1/2018
Автор: Хакимзян Фасхиев / Khakim Faskhiev Title: Managing the Competitive Price of a New Product Abstract: A technique is developed, according to which the price of a new product is set based on the function of price dependence on the quality factor of competitive products, i.e. оn the “red price” line. According to the calculated value of the quality factor of the new product, its competitive price is determined, adjustments are also introduced according in line with the image of product manufacturer. Keywords: price, product, quality, evaluation, quality index, competitiveness, “red price”, angle grinder
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